Sea-Changers’ mission is to raise thousands for marine conservation charities primarily in the UK.

Our model is simple. We raise funds when leisure cruisers, divers, sailors and surfers are going out and enjoying the sea. And we work to do this in the easiest way for our business partnership. 

Our primary model is called 'Opt-In'. So, at participating businesses:

  • A customer buys a significant new piece of dive kit, books a sailing holiday, buys a new surf board, pays for their annual boat mooring, buys a cruise trip etc.
  • The customer is asked if they would like to make a small donation to Sea-Changers at the check out stage.  
  • The retailer collects donated money and hands it back to Sea-Changers.
  • We distribute this money to a range of projects and charities, where it is used to make a big difference to marine conservation. To find out more about who we have already supported click here

100% of all donations will be passed on to charities, with no administration costs subtracted.

Sea-Changers provide support and guidance to retailers in setting up this model whether they deal with customers face to face, over the phone or on-line. Our aim is to make the process as easy for our partners as we can. We can also discuss alternative models.

We think the most effective way to help Sea-Changers is to implement the ‘opt in model’. But, if this isn’t a viable option for you, there are other ways you can help such as:

  • Including a donation button after your own online transaction or elsewhere on your website.

  • Going one step further and agreeing to match any donations made by your customers.

  • Giving out our text donation cards or information postcards or displaying these in your premises.

  • Donating one of your services, products or a gift voucher to Sea-Changers as a future raffle/contest prize.

  • Having one of our collection boxes in your shops.

  • Holding a fundraising/awareness raising event.

  • Fundraising through an employee payroll giving scheme.

Click the Contact Us box to register your interest in any of the above.



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